Impactful ways to market your store for Labor Day this year
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Impactful ways to market your store for Labor Day this year

When is Labor Day this year? Too soon probably! There’s never enough time to prepare for this major seasonal milestone, but note that it is on the first Monday in September.  Store owners are currently preparing their Labor Day sales and all the deals they’ll offer. But how can you stand out without Labor Day…

Reasons and solutions when your shop is down
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Reasons and solutions when your shop is down

When your shop is giving you an error message and you’ve checked the Shopify server status to see whether Shopify is down, there are a few things that might be happening.  Here are reasons (and most importantly, solutions!) for why your Shopify store is not working. Before doing anything else after seeing your store is…

7 fuss-free back to school marketing ideas for online stores
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7 fuss-free back to school marketing ideas for online stores

You’re here looking for back to school marketing campaign ideas that will work for your ecommerce, and we want to give that to you! Here’s our fuss-free list of ideas for this busy time of year: 1. Collect school equipment lists Many schools provide a list of everything a child will need when returning to…

Fireside chat with our CEO: The roller coaster of raising capital
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Fireside chat with our CEO: The roller coaster of raising capital

We interviewed the CEO and Co-founder of Aument, Emilio Di Marco about raising funds, building a team and creating a platform for online stores. Q: Tell us about that period of raising capital for the business. What emotions did you go through? A: In a nutshell, there was one point where we said, “in two…

4 online store marketing ideas for the first day of summer
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4 online store marketing ideas for the first day of summer

The first day of summer marks the start of one of the best seasons of the year for customers. However, the story is quite different for retailers and Shopify store owners. The hot weather and a plethora of holidays mean that most people spend little time on their screens.  The result is a slump in sales. Bloomberg reported a 1.1%…

How to deactivate Shopify abandoned cart recovery emails and get consent from shoppers to send them SMS marketing

How to deactivate Shopify abandoned cart recovery emails and get consent from shoppers to send them SMS marketing

If you’re refreshing your Shopify store marketing and want to activate a different cart recovery email tool, you’ll need to deactivate the Shopify-owned cart recovery emails within that platform. This avoids you overwhelming your shoppers. First, from Home, go to Automations on the left-hand menu: Next, if you have Abandoned checkouts by Shopify activated, go…

6 respectful marketing ideas for online stores during Pride Month
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6 respectful marketing ideas for online stores during Pride Month

In many countries around the world, June is regarded as Pride month. It’s a month of recognition for the LGBTQ+ community and also a mark of their continuous struggle for acceptance in society. During this period, the high turnout of solidarity makes it the perfect time for online stores to show support and generate brand…

Top 5 ways to increase your Shopify store sales before Father’s Day
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Top 5 ways to increase your Shopify store sales before Father’s Day

Are you looking for the best way to increase sales for your Shopify store before Father’s Day? Or the best promo ideas to drive traffic and site visits? Father’s Day is one of the most celebrated holidays each year. During this period, children and mothers are on the lookout for several gift ideas to show…

Make the most of the “Shopify down” status with store improvements
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Make the most of the “Shopify down” status with store improvements

While you can’t troubleshoot Shopify being down, there is good news! The Shopify down status rarely takes long to change, you just need to hold tight while the elves work their magic. Reasons why Shopify might be down The 2 most common reasons the platform might be temporarily down: planned maintenance or an outage where…