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6 respectful marketing ideas for online stores during Pride Month
In many countries around the world, June is regarded as Pride month. It’s a month of recognition for the LGBTQ+ community and also a mark of their continuous struggle for acceptance in society. During this period, the high turnout of solidarity makes it the perfect time for online stores to show support and generate brand…
How busy store owners improve AOV marketing
Being real, the top goal for an online store is to make a profit. Not everything in a small business needs to generate revenue, but without a steady stream of income, even the most philanthropic agents would struggle to keep going. Luckily, as a small online business, there’s lots you can do to fulfill…
Start holiday marketing: A strategy using ecommerce automation tools
Holiday marketing campaigns are a master-level sales strategy for online store owners. As soon as you have your product lines ready, your store is live, and you’re ready to increase ecommerce sales, you want to get involved in holiday marketing. How do holiday marketing campaigns increase revenue? Holiday marketing can involve different marketing channels as…
Upgrade your ecommerce: 3 percentiles-based RFM score calculations for customer growth
Before we get into just how you can perfect your RFM marketing strategy to see ecommerce sales skyrocket, let’s explain: What is percentiles-based scoring in RFM Marketing? As is true for any percentile math equation, splitting customers into percentiles helps you tell where a group of customers, or segments, stand relative to other segments. Statistics…
Attribution trade secrets: Abandoned Cart Recovery and Pop-up Notifications
We’re transparent to a fault. We’re happy to risk our trade secrets if it means store owners feel confident using Aument. That’s why I decided to write more details about the concepts and how we calculate attribution. If you haven’t already, check out our blog on the shopper’s journey. Today I’ll be diving into how…
7 fuss-free back to school marketing ideas for online stores
You’re here looking for back to school marketing campaign ideas that will work for your ecommerce, and we want to give that to you! Here’s our fuss-free list of ideas for this busy time of year: 1. Collect school equipment lists Many schools provide a list of everything a child will need when returning to…