3 mistakes that hold Shopify stores back
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3 mistakes that hold Shopify stores back

Chances are, you’re making these mistakes in your store, because they’re holding tons of other Shopify stores back.  To build our automated marketing platform, we analyzed hundreds of Shopify stores. Along the way, we spotted several common mistakes. It’s normal not to know these things if you’re starting out — even some marketing experts miss…

Strategies to increase repeat purchase rate with first-time buyers
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Strategies to increase repeat purchase rate with first-time buyers

There are more ways to increase your repeat purchase rate than we can count, but there’s a reason why starting with first-time buyers is best: they are your easiest source of customer loyalty and retention. It’s fair to wonder why this is the case. Loyal customers might be tempted to buy more, or more frequently,…

The best abandoned cart email to recover lost sales
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The best abandoned cart email to recover lost sales

Why beat about the bush? You came for the best abandoned cart email ever, here it is! Subject: You chose well! Others are eyeing it up too… Body: We’re trying to hold tight to your cart but… You have great taste! You chose our most popular products. Don’t miss out. Grab your cart before someone…

Start holiday marketing: A strategy using ecommerce automation tools
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Start holiday marketing: A strategy using ecommerce automation tools

Holiday marketing campaigns are a master-level sales strategy for online store owners. As soon as you have your product lines ready, your store is live, and you’re ready to increase ecommerce sales, you want to get involved in holiday marketing. How do holiday marketing campaigns increase revenue? Holiday marketing can involve different marketing channels as…

Transparent shopper journeys from the conversion experts
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Transparent shopper journeys from the conversion experts

Get the inside track on shopper journeys, abandoned carts, and the tracking that takes place to help you close on near-sales. No bells and whistles here, only what you need to know as a busy business owner with a growing demand! The sad story of an abandoned cart A prospect enters the store, they glance…

Upgrade your ecommerce: 3 percentiles-based RFM score calculations for customer growth
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Upgrade your ecommerce: 3 percentiles-based RFM score calculations for customer growth

Before we get into just how you can perfect your RFM marketing strategy to see ecommerce sales skyrocket, let’s explain: What is percentiles-based scoring in RFM Marketing? As is true for any percentile math equation, splitting customers into percentiles helps you tell where a group of customers, or segments, stand relative to other segments. Statistics…

Secrets of audience segmentation: 5 RFM strategies for pros
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Secrets of audience segmentation: 5 RFM strategies for pros

If you happened upon this page looking for an RFM strategies, you’ve come to the right place. We’re experts in analysis, segmentation, and strategies for audience segmentation, and can help you personalize automations to build retention at the touch of a button. If you haven’t already, check out our blog on Aument’s original five audience…

RFM segmentation: A data-driven strategy for every customer
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RFM segmentation: A data-driven strategy for every customer

How do you segment your customer bases? Are you adapting your strategy to the multiple variables that characterize your audience? What do you use to track clients’ evolution and to respond to their actions? Whether you’re looking to target a wider audience, narrow your messaging to promote a new product, or to influence your brand…