Merchants have a hard enough time as it is ideating a product, setting up a business, and managing logistics. Why struggle with ecommerce marketing too? We asked our store owners what their biggest pain points are for marketing their stores, and designed a fix for each with marketing automation. Top ecommerce marketing pain points reported…
Does your online store have SSL certificates? Is your domain protected from fraud? Does UTM tracking form part of your ecommerce marketing strategy? Have you created a mobile-friendly website, or any website at all? Store owners tend to be experts in their product, but not security or websites. This is normal and, I’d say, perfect…
Unsure what an at-risk customer is and why you should target them with SMS or email marketing? Someone to target with a winback strategy would be a shopper who has bought 2 or more times and then stopped purchasing again. By investing in a customer winback strategy, you can: Re-engage inactive customers Improve your customer…
When your shop is giving you an error message and you’ve checked the Shopify server status to see whether Shopify is down, there are a few things that might be happening. Here are reasons (and most importantly, solutions!) for why your Shopify store is not working. Before doing anything else after seeing your store is…
You’re pouring your heart into your Shopify store: making sure the design is the best possible, that products are clearly labeled and ordered, and that customers can easily get in touch with you so you can recover lost sales before the buyer even drops off the radar. Is that enough? For your first sales, this…
You’re here looking for back to school marketing campaign ideas that will work for your ecommerce, and we want to give that to you! Here’s our fuss-free list of ideas for this busy time of year: 1. Collect school equipment lists Many schools provide a list of everything a child will need when returning to…
We interviewed the CEO and Co-founder of Aument, Emilio Di Marco about raising funds, building a team and creating a platform for online stores. Q: Tell us about that period of raising capital for the business. What emotions did you go through? A: In a nutshell, there was one point where we said, “in two…
If you’re refreshing your Shopify store marketing and want to activate a different cart recovery email tool, you’ll need to deactivate the Shopify-owned cart recovery emails within that platform. This avoids you overwhelming your shoppers. First, from Home, go to Automations on the left-hand menu: Next, if you have Abandoned checkouts by Shopify activated, go…
Why beat about the bush? You came for the best abandoned cart email ever, here it is! Subject: You chose well! Others are eyeing it up too… Body: We’re trying to hold tight to your cart but… You have great taste! You chose our most popular products. Don’t miss out. Grab your cart before someone…
Co-founder and Chief Technology Officer at Aument We all get headhunter emails. Sometimes they’re brilliantly written or hinting at the possibility of becoming part of the next groundbreaking tech innovation. I used to get dozens via LinkedIn, but one simple message stood out: “Hey buddy, we’re launching a startup and need someone to lead the…
