How do you segment your customer bases? Are you adapting your strategy to the multiple variables that characterize your audience? What do you use to track clients’ evolution and to respond to their actions? Whether you’re looking to target a wider audience, narrow your messaging to promote a new product, or to influence your brand…
I embrace change. My whole life has been a whirlwind of movement. I used to switch schools almost every year to follow my mom’s passion for starting businesses, and grew up contributing to a variety of projects at each job in my career. This attraction to change was certainly inspired by my mom, and being…
Editors note: We’ve updated our Abandoned Cart Recovery feature to include 3 touches and SMS, if you choose. Read from our CMO how to make the most of it here! Thousands of ecommerce shopping carts are destined to be abandoned every day. That’s right! As a business owner, you have to brace yourself for abandoned carts, because…
We started Aument with a clear purpose in mind: We want to enable automated actions to ecommerce stores so they can acquire and retain customers in a smart and consistent way. The best way to achieve this is by leveraging the power of automations. We know that with a helping hand, your business could create more…
