3 mistakes that hold Shopify stores back
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3 mistakes that hold Shopify stores back

Chances are, you’re making these mistakes in your store, because they’re holding tons of other Shopify stores back.  To build our automated marketing platform, we analyzed hundreds of Shopify stores. Along the way, we spotted several common mistakes. It’s normal not to know these things if you’re starting out — even some marketing experts miss…

Strategies to increase repeat purchase rate with first-time buyers
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Strategies to increase repeat purchase rate with first-time buyers

There are more ways to increase your repeat purchase rate than we can count, but there’s a reason why starting with first-time buyers is best: they are your easiest source of customer loyalty and retention. It’s fair to wonder why this is the case. Loyal customers might be tempted to buy more, or more frequently,…

The best abandoned cart email to recover lost sales
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The best abandoned cart email to recover lost sales

Why beat about the bush? You came for the best abandoned cart email ever, here it is! Subject: You chose well! Others are eyeing it up too… Body: We’re trying to hold tight to your cart but… You have great taste! You chose our most popular products. Don’t miss out. Grab your cart before someone…

Start holiday marketing: A strategy using ecommerce automation tools
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Start holiday marketing: A strategy using ecommerce automation tools

Holiday marketing campaigns are a master-level sales strategy for online store owners. As soon as you have your product lines ready, your store is live, and you’re ready to increase ecommerce sales, you want to get involved in holiday marketing. How do holiday marketing campaigns increase revenue? Holiday marketing can involve different marketing channels as…

Fireside chat with our Head of Design: Championing brand transformation
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Fireside chat with our Head of Design: Championing brand transformation

To dive deep into how Aument’s visual branding was formed, we interviewed our Head of Design, Sabrina Fillol. Q: What led you to take the plunge and join a tiny team of data scientists? A: The disposition of Aument’s founders was important for me, their transparency makes them really enjoyable to work with. I also…

Transparent shopper journeys from the conversion experts
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Transparent shopper journeys from the conversion experts

Get the inside track on shopper journeys, abandoned carts, and the tracking that takes place to help you close on near-sales. No bells and whistles here, only what you need to know as a busy business owner with a growing demand! The sad story of an abandoned cart A prospect enters the store, they glance…

Demoday: The shock of a lifetime and what we learned from pitching investors
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Demoday: The shock of a lifetime and what we learned from pitching investors

We didn’t know what to expect from a trip to el Cerro de los Siete Colores, or the Hill of Seven Colors. Looking back, we certainly didn’t expect to be shocked into action! But that’s what happened, and we’re grateful for the experience of pitching investors. I’ll start from the beginning… Our maiden voyage  Demoday…

Upgrade your ecommerce: 3 percentiles-based RFM score calculations for customer growth
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Upgrade your ecommerce: 3 percentiles-based RFM score calculations for customer growth

Before we get into just how you can perfect your RFM marketing strategy to see ecommerce sales skyrocket, let’s explain: What is percentiles-based scoring in RFM Marketing? As is true for any percentile math equation, splitting customers into percentiles helps you tell where a group of customers, or segments, stand relative to other segments. Statistics…