The pre-seed investment that will increase ecommerce sales for online stores
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The pre-seed investment that will increase ecommerce sales for online stores

All of us at Aument are thrilled to announce that in Miami, Florida on March 11, 2022, we closed a pre-seed funding round, with invesment led by Expa, a startup studio and VC launched by Uber co-founder, Garrett Camp, and The Rising Tide Network, an investor group launched by LEAP Global Partners. Other strategic VCs joined the round, including Hive…

Secrets of audience segmentation: 5 RFM strategies for pros
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Secrets of audience segmentation: 5 RFM strategies for pros

If you happened upon this page looking for an RFM strategies, you’ve come to the right place. We’re experts in analysis, segmentation, and strategies for audience segmentation, and can help you personalize automations to build retention at the touch of a button. If you haven’t already, check out our blog on Aument’s original five audience…

Fireside Chat with our CTO: Roadmapping retention through automations
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Fireside Chat with our CTO: Roadmapping retention through automations

Co-founder and Chief Technology Officer at Aument We all get headhunter emails. Sometimes they’re brilliantly written or hinting at the possibility of becoming part of the next groundbreaking tech innovation. I used to get dozens via LinkedIn, but one simple message stood out: “Hey buddy, we’re launching a startup and need someone to lead the…

RFM segmentation: A data-driven strategy for every customer
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RFM segmentation: A data-driven strategy for every customer

How do you segment your customer bases? Are you adapting your strategy to the multiple variables that characterize your audience? What do you use to track clients’ evolution and to respond to their actions? Whether you’re looking to target a wider audience, narrow your messaging to promote a new product, or to influence your brand…

A Fireside Chat with our CPO: Finding fun in life’s one constant
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A Fireside Chat with our CPO: Finding fun in life’s one constant

I embrace change. My whole life has been a whirlwind of movement. I used to switch schools almost every year to follow my mom’s passion for starting businesses, and grew up contributing to a variety of projects at each job in my career. This attraction to change was certainly inspired by my mom, and being…

Retention and repeat customers: The winning formula for ecommerce

Retention and repeat customers: The winning formula for ecommerce

Marketers, company owners, and salespeople alike spend disproportionate amounts of time trying to acquire new customers. Converting prospects to clients is, of course, a route to more sales. But how much time are client-facing teams spending on retention? Are you investing enough in efforts to sell more to those who already know you? Do you…

Abandoned Cart – Our first feature
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Abandoned Cart – Our first feature

Thousands of ecommerce shopping carts are destined to be abandoned every day. That’s right! As a business owner, you have to brace yourself for abandoned carts, because they are as natural as leaves falling in the autumn. In fact, according to the Baymard Institute, 58.6% of US online shoppers have abandoned a cart within the last three…