A 3-step winback strategy to increase returning customers
| |

A 3-step winback strategy to increase returning customers

Unsure what an at-risk customer is and why you should target them with SMS or email marketing? Someone to target with a winback strategy would be a shopper who has bought 2 or more times and then stopped purchasing again. By investing in a customer winback strategy, you can: Re-engage inactive customers Improve your customer…

Impactful ways to market your store for Labor Day this year
|

Impactful ways to market your store for Labor Day this year

When is Labor Day this year? Too soon probably! There’s never enough time to prepare for this major seasonal milestone, but note that it is on the first Monday in September.  Store owners are currently preparing their Labor Day sales and all the deals they’ll offer. But how can you stand out without Labor Day…

Reasons and solutions when your shop is down
|

Reasons and solutions when your shop is down

When your shop is giving you an error message and you’ve checked the Shopify server status to see whether Shopify is down, there are a few things that might be happening.  Here are reasons (and most importantly, solutions!) for why your Shopify store is not working. Before doing anything else after seeing your store is…

The key to recovering lost sales at every stage of customer contact
|

The key to recovering lost sales at every stage of customer contact

You’re pouring your heart into your Shopify store: making sure the design is the best possible, that products are clearly labeled and ordered, and that customers can easily get in touch with you so you can recover lost sales before the buyer even drops off the radar.  Is that enough? For your first sales, this…

7 fuss-free back to school marketing ideas for online stores
|

7 fuss-free back to school marketing ideas for online stores

You’re here looking for back to school marketing campaign ideas that will work for your ecommerce, and we want to give that to you! Here’s our fuss-free list of ideas for this busy time of year: 1. Collect school equipment lists Many schools provide a list of everything a child will need when returning to…

Fireside chat with our CEO: The roller coaster of raising capital
|

Fireside chat with our CEO: The roller coaster of raising capital

We interviewed the CEO and Co-founder of Aument, Emilio Di Marco about raising funds, building a team and creating a platform for online stores. Q: Tell us about that period of raising capital for the business. What emotions did you go through? A: In a nutshell, there was one point where we said, “in two…

4 online store marketing ideas for the first day of summer
|

4 online store marketing ideas for the first day of summer

The first day of summer marks the start of one of the best seasons of the year for customers. However, the story is quite different for retailers and Shopify store owners. The hot weather and a plethora of holidays mean that most people spend little time on their screens.  The result is a slump in sales. Bloomberg reported a 1.1%…

How to deactivate Shopify abandoned cart recovery emails and get consent from shoppers to send them SMS marketing

How to deactivate Shopify abandoned cart recovery emails and get consent from shoppers to send them SMS marketing

If you’re refreshing your Shopify store marketing and want to activate a different cart recovery email tool, you’ll need to deactivate the Shopify-owned cart recovery emails within that platform. This avoids you overwhelming your shoppers. First, from Home, go to Automations on the left-hand menu: Next, if you have Abandoned checkouts by Shopify activated, go…

6 ecommerce pillars to perfect for maximum success
|

6 ecommerce pillars to perfect for maximum success

You’re hustling to make your online store work right? Not just work, thrive. As a busy store owner, you want bitesize information to get there as quickly as possible. In response to store owners like you, our experts in sales strategy for ecommerce decided to share 6 ideas to get your store increasing sales and…