Niña celebrando el Día del Padre en la cocina de casa

Top 5 ways to increase your Shopify store sales before Father’s Day

Are you looking for the best way to increase sales for your Shopify store before Father’s Day? Or the best promo ideas to drive traffic and site visits?

Father’s Day is one of the most celebrated holidays each year. During this period, children and mothers are on the lookout for several gift ideas to show love or celebrate the father figures in their lives. 

According to the National Retail Federation, each person is expected to spend an average of $171.39 on getting gifts. Based on that statistics and the number of families celebrating the holiday, it is an excellent time for Shopify stores to rack up sales. 

In this post, we’ll share 5 ways you can increase your Shopify store sales before Father’s day. Let’s delve in!

1. Create a gift guide

Creating a guide of Father’s Day gifts is the perfect sales strategy for eCommerce stores. Before major holidays, most of your potential customers will be researching the best possible gifts for dads that can stimulate inspiration. 

A guide that categorizes dads based on their interests will make it easier for customers to find the perfect gift. For example, having  a category for sports, fitness, clothing, and games is a great idea.

father's day gift guide illustration for shopify stores

A gift guide is a win for your customers because many feel it’s easier to shop gifts for women than it is for men, and most of the people who browse through guides are ready to make a purchase. They just need a little nudge! 

2. Build a unique landing page 

Creating a unique landing page for your online store will do the trick if you want to run a promo or discount sales for Father’s Day marketing. The aim is to showcase your amazing offers and make them appear more tempting to your potential customers and audience. If you’re using a PPC (pay-per-click) campaign, you will need to persuade your potential customers that your offer is the best. However, if you have no experience with coding, it’s best to hire an expert to make the design. 

3. Run social media campaigns and online giveaways

This strategy is commonly adopted by ecommerce stores ahead of holidays. Running social media campaigns and online giveaways helps increase the connection between your brand and audience, which will drive more engagement during the period. 

For social media campaigns, you can tell your audience to join a photo challenge, for example where they share a photo that shows their favorite moment with their dads or simply post a photo, tag their dads, and write a few words about the picture. 

photo competition for father's day gift ideas for ecommerce stores

For online giveaways, you can expand on the photo idea by adding a suitable prize that relates to Father’s Day. Promote this on your social media to incentivize your audience to make a purchase, or any other marketing goal you want to achieve. 

4. Market your store to generate revenue

Holiday marketing is one of the simplest ways to market your store and drive sales during holidays like Father’s Day. Email marketing is also a great way to boost revenue from sales. Compared to other marketing channels like social media or PPC, email marketing gives you total control over how you decide to talk with your audience. 

Emails also remove your vulnerability to social media platform restrictions or algorithm changes. For those who are too busy or unsure how to create the perfect email sequence for Father’s Day marketing, just install Aument and activate an automated email marketing campaign that will contact your potential customers ahead of the holiday. You can also edit the emails’ look and feel, and add discounted offers and invites to your store to create awareness, increase traffic, and drive sales.

5. Prepare ahead to drive sales

It might seem silly that you have to remind customers about Father’s Day. But many people forget about delivery times and lags. Plus, as a Shopify store owner, you need to prepare well before they do for Father’s Day. 

Like other popular holidays such as Christmas, Memorial Day, and Mother’s Day that see a high demand for gifts, you need to make necessary preparations weeks or even months before the big day to ensure stock availability.

Given time, you can prepare a promotional plan and market to your target audience. If you want to have a perfectly designed Father’s Day gifts banner on your homepage or make flyers for ads, you’ll want to set a reminder on your calendar weeks ahead to start the preparations! 

Depending on what you want to do, a little planning might be needed to drive sales and generate revenue through Father’s Day marketing. Now that you know what you need to do, just follow these 5 steps and watch sales soar in the run-up to Father’s Day, the third Sunday in June!

Want to know the best ecommerce sales strategy for holiday marketing? Learn to use ecommerce automation tools and start generating revenue the easy way!

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