CASE STUDY
Strategic White Sale: Capitalizing on Trends
Learn how Aument’s Insights Dashboard helped Culprit capitalize on excess inventory for a profitable promotion.
THE CHALLENGE
After Labor Day, Culprit was facing an unexpected surplus of white underwear, a product that generally sees declining demand after the summer season. Through Aument’s Insights Dashboard, they quickly identified this growing inventory as an opportunity to capitalize on a contrarian promotion. Rather than follow the usual post-summer decline, they decided to take advantage of the insights provided by Aument’s platform to turn this excess into a profitable sales campaign.
THE SOLUTION
With the actionable data from the Insights Dashboard, Culprit launched a targeted promotion, applying a uniform discount across their white product line. The ease of use in Aument’s platform meant that they could automate every aspect—from identifying the surplus to setting up the promotion, monitoring performance, and receiving detailed reports—all without manual intervention.
KEY FACTORS
- Data-Driven Insights: The Inventory Dashboard surfaced the opportunity by flagging the growing stock of white products, empowering Culprit to act quickly.
- Seamless Execution: The platform’s automation ensured that both the setup of the campaign and the reporting process were effortless, allowing the team to focus on other areas of the business.
THE RESULTS
+21%
Units sold increase
16x
ROI on their investment in Aument.
10%
Gross profit increase
With this promotion alone, Culprit achieved an estimated 16X ROI on their investment in Aument. This impressive return doesn’t even account for the additional savings in man-hours by automating the setup, reporting, and analysis processes, which would otherwise require significant manual effort.
By leveraging Aument’s Insights and Inventory Dashboards, Culprit identified a key opportunity and executed the promotion efficiently.
Use our Insights Dashboard to identify key inventory opportunities just like Culprit did. Discover how you can leverage this tool for your own success.
