Running clearance sales is a crucial yet challenging aspect of managing a DTC brand. Executing a successful clearance sale requires more than just slashing prices. It involves striking a balance between clearing out old inventory and maintaining profitability without undermining the brand value. Having worked closely with various clients like ATOMS, Culprit, and Win Brands…
I’m thoroughly intrigued by Predictably Irrational. Building Aument’s app on pricing strategies has deepened my interest in the psychological techniques major brands leverage to amplify their sales. Let’s dive into Lululemon’s strategy. Peeking Into Lululemon’s Pricing Tricks: Decoy effect, price comparison, and anchoring Decoy effect: Subtly shaping consumer choices The decoy effect manipulates consumer choices…
Promotional Pricing: E-commerce ‘Up To’ Introduction Promotional pricing is a powerful tool for e-commerce businesses, but it comes with regulatory responsibilities. Understanding and complying with laws surrounding “up to” discount claims is essential to avoid misleading consumers and facing potential legal consequences. This blog post delves into the key aspects of e-commerce promotional pricing regulation,…
E-commerce Pricing Strategy Introduction Crafting an effective pricing strategy for e-commerce can be complex, but leveraging data through insightful dashboards can streamline the process. In this blog entry, we’ll explore how to utilize a pricing strategy dashboard to optimize profit potential, manage inventory, and enhance your e-commerce business’s overall efficiency. This guide is tailored for…
E-commerce Price Regulation – Introduction In the ever-evolving landscape of e-commerce, transparent and ethical pricing strategies are crucial. E-commerce price regulation ensures that consumers receive genuine bargains and are not misled by deceptive pricing tactics. Understanding and adhering to these regulations not only builds consumer trust but also protects businesses from legal consequences. This guide…
