Loyal customers or offer hunters?
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Loyal customers or offer hunters?

Consider the difference between loyal customers vs new customers. New customers are necessary to grow, and there is a natural turnover of shoppers for DTC stores so new buyers fill that gap. However, loyal customers spend 31% more according to Marketing Metrics.  Moreover, loyal customers will take the leap to try your new products, states…

New year, new yarns to spin: Seasonal sales tips for ecommerce
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New year, new yarns to spin: Seasonal sales tips for ecommerce

The new year is an opportunity to refresh branding and marketing. It’s probably a great time to refresh everything, but here’s why you should start with your marketing: Communication trends change and it’s vital you keep up with them for marketing to be effective. Platforms where you might be advertising (search engines, social media) constantly…

Marketing at the busiest time of year: Christmas sales boosters
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Marketing at the busiest time of year: Christmas sales boosters

After the Black Friday and Cyber Monday sales, you might need a pep talk and a sales booster jab to keep the momentum going. Many think it’s easy to generate revenue at Christmas because demand is high, but so is competition.  To make sure you generate revenue this holiday season, our Christmas presents to you…

The best way to grow your email list: Upload time!
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The best way to grow your email list: Upload time!

The absolute best way to grow your email list is to do so over time. We know that you’re doing the best you can to grow steadily, organically, and only gather contacts from people who really want to receive email marketing. Once you have those contacts, here’s how you can upload them to your growing…

3 things that boost sales for ecommerce making under $5K per month
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3 things that boost sales for ecommerce making under $5K per month

To keep your company going, you need to see sales soon. And to boost your sales as a small company, there’s no time like the present!  The 3 strategies you need to be implementing as an online store, to increase your revenue, even if you’re currently bringing in much under US$5,000 on a regular basis,…

Busting sales conversion myths: “A small team won’t cut it”
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Busting sales conversion myths: “A small team won’t cut it”

How can you increase sales conversion today? Should you push more money toward ad spend or hire freelancers? Perhaps you think you need to hire more people to see better sales conversion. We’re here to bust that myth! Now, there’s a difference between being a small team, and understaffed. Online businesses that lack expertise, will…

Deliverability in 18 days: Get your emails signed, sealed, delivered!
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Deliverability in 18 days: Get your emails signed, sealed, delivered!

As you asked yourself which strategy will improve email deliverability, our in-house expert was already jotting down these tips for you!  Straight from Reynier Matos Padilla, ecommerce master and Head of Deliverability at Aument, here are the steps you can take to improve your email deliverability.  To make the task less daunting, we suggest covering one point…

How to give “add to cart” vibes on every product
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How to give “add to cart” vibes on every product

Never underestimate the power of copywriting and design for brand loyalty to DTC brands. With the right brand copy and stunning photos, you can tempt shoppers to click that “add to cart” button and boost your own online sales. Without further ado, let’s dive into the how-to! 1. Eye-catching photos The first step to brand…

How to increase your Shopify store speed with on-site improvements
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How to increase your Shopify store speed with on-site improvements

About 70% of purchasing customers say that site speed is a huge influence on their buying decision from online retailers. Additionally, for each extra second it takes a site to load, conversion rate drops by an average of 4.42%. As such, having a fast loading website is essential to delivering a high-quality user/customer experience. Your…

The benefits of cleaning your email contact list
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The benefits of cleaning your email contact list

Your home should not be the only place you keep things in order, your email sender reputation also depends on using an email list cleaner to bring some “Marie Kondo” cleanliness into your online store. I found this out the hard way a few years ago… When partnering with a brand, a “black list” of…