Pricing Tricks: Decoy Effect, Price Comparison, and Anchoring
I’m thoroughly intrigued by Predictably Irrational. Building Aument’s app on pricing strategies has deepened my interest in the psychological techniques major brands leverage to amplify their sales. Let’s dive into Lululemon’s strategy. Peeking Into Lululemon’s Pricing Tricks: Decoy effect, price comparison, and anchoring Decoy effect: Subtly shaping consumer choices The decoy effect manipulates consumer choices…