Security pitfalls and experience errors that sink online stores
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Security pitfalls and experience errors that sink online stores

Does your online store have SSL certificates? Is your domain protected from fraud? Does UTM tracking form part of your ecommerce marketing strategy? Have you created a mobile-friendly website, or any website at all?  Store owners tend to be experts in their product, but not security or websites. This is normal and, I’d say, perfect…

The key to recovering lost sales at every stage of customer contact
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The key to recovering lost sales at every stage of customer contact

You’re pouring your heart into your Shopify store: making sure the design is the best possible, that products are clearly labeled and ordered, and that customers can easily get in touch with you so you can recover lost sales before the buyer even drops off the radar.  Is that enough? For your first sales, this…

Strategies to increase repeat purchase rate with first-time buyers
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Strategies to increase repeat purchase rate with first-time buyers

There are more ways to increase your repeat purchase rate than we can count, but there’s a reason why starting with first-time buyers is best: they are your easiest source of customer loyalty and retention. It’s fair to wonder why this is the case. Loyal customers might be tempted to buy more, or more frequently,…

Demoday: The shock of a lifetime and what we learned from pitching investors
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Demoday: The shock of a lifetime and what we learned from pitching investors

We didn’t know what to expect from a trip to el Cerro de los Siete Colores, or the Hill of Seven Colors. Looking back, we certainly didn’t expect to be shocked into action! But that’s what happened, and we’re grateful for the experience of pitching investors. I’ll start from the beginning… Our maiden voyage  Demoday…

The pre-seed investment that will increase ecommerce sales for online stores
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The pre-seed investment that will increase ecommerce sales for online stores

All of us at Aument are thrilled to announce that in Miami, Florida on March 11, 2022, we closed a pre-seed funding round, with invesment led by Expa, a startup studio and VC launched by Uber co-founder, Garrett Camp, and The Rising Tide Network, an investor group launched by LEAP Global Partners. Other strategic VCs joined the round, including Hive…