7 fuss-free back to school marketing ideas for online stores
|

7 fuss-free back to school marketing ideas for online stores

You’re here looking for back to school marketing campaign ideas that will work for your ecommerce, and we want to give that to you! Here’s our fuss-free list of ideas for this busy time of year: 1. Collect school equipment lists Many schools provide a list of everything a child will need when returning to…

Fireside chat with our CEO: The roller coaster of raising capital
|

Fireside chat with our CEO: The roller coaster of raising capital

Q: Tell us about that period of raising capital for the business. What emotions did you go through? A: In a nutshell, there was one point where we said, “in two months, we’re closing shop.” Then suddenly, Aument was entrusted with US$1.5 million to keep knocking over the hurdles to growth for small online stores….

How to deactivate Shopify abandoned cart recovery emails

How to deactivate Shopify abandoned cart recovery emails

If you’re refreshing your Shopify store marketing and want to activate a different cart recovery email tool, you’ll need to deactivate the Shopify-owned cart recovery emails within that platform. This avoids you overwhelming your shoppers. First, from Home, go to Automations on the left-hand menu: Next, if you have Abandoned checkouts by Shopify activated, go…

The best abandoned cart email to recover lost sales
| |

The best abandoned cart email to recover lost sales

Why beat about the bush? You came for the best abandoned cart email ever, here it is! Subject: You chose well! Others are eyeing it up too… Body: We’re trying to hold tight to your cart but… You have great taste! You chose our most popular products. Don’t miss out. Grab your cart before someone…

Fireside Chat with our CTO: Roadmapping retention through automations
| |

Fireside Chat with our CTO: Roadmapping retention through automations

Co-founder and Chief Technology Officer at Aument We all get headhunter emails. Sometimes they’re brilliantly written or hinting at the possibility of becoming part of the next groundbreaking tech innovation. I used to get dozens via LinkedIn, but one simple message stood out: “Hey buddy, we’re launching a startup and need someone to lead the…

A Fireside Chat with our CPO: Finding fun in life’s one constant
| |

A Fireside Chat with our CPO: Finding fun in life’s one constant

I embrace change. My whole life has been a whirlwind of movement. I used to switch schools almost every year to follow my mom’s passion for starting businesses, and grew up contributing to a variety of projects at each job in my career. This attraction to change was certainly inspired by my mom, and being…