Loyal customers or offer hunters?
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Loyal customers or offer hunters?

Consider the difference between loyal customers vs new customers. New customers are necessary to grow, and there is a natural turnover of shoppers for DTC stores so new buyers fill that gap. However, loyal customers spend 31% more according to Marketing Metrics.  Moreover, loyal customers will take the leap to try your new products, states…

New year, new yarns to spin: Seasonal sales tips for ecommerce
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New year, new yarns to spin: Seasonal sales tips for ecommerce

The new year is an opportunity to refresh branding and marketing. It’s probably a great time to refresh everything, but here’s why you should start with your marketing: Communication trends change and it’s vital you keep up with them for marketing to be effective. Platforms where you might be advertising (search engines, social media) constantly…

How to give “add to cart” vibes on every product
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How to give “add to cart” vibes on every product

Never underestimate the power of copywriting and design for brand loyalty to DTC brands. With the right brand copy and stunning photos, you can tempt shoppers to click that “add to cart” button and boost your own online sales. Without further ado, let’s dive into the how-to! 1. Eye-catching photos The first step to brand…

Score big in sales with FIFA World Cup marketing
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Score big in sales with FIFA World Cup marketing

All the best FIFA World Cup marketing strategies are going to include the job of reacting to the events as they unfold.  We’ll save the bad football puns for the tips! It is simply worth highlighting that online stores have an opportunity that brick-and-mortar don’t to get ahead by implementing SMS marketing as well as…

Get ahead on Cyber Monday — Plans to increase sales
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Get ahead on Cyber Monday — Plans to increase sales

While our shopping habits have shifted from in-person to online over time, most customers’ shopping traditions have adjusted to fit this change. This has led to a huge event on the ecommerce calendar: Cyber Monday is arguably the second largest, busiest, and most anticipated yearly shopping event for tech and digital customers. With several Cyber…

Turn your competitors green with envy during Green Monday sales
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Turn your competitors green with envy during Green Monday sales

Think Black Friday and Cyber Monday are the only opportunities you have to drive in more sales during this holiday period? Think again! You might just be missing out on Green Monday — a hot holiday to rack up more retail sales. Most people wonder what green Monday is and how it came about. In…

Marketing techniques to shine as a store for Small Business Saturday 2022
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Marketing techniques to shine as a store for Small Business Saturday 2022

If you’re like most people who wonder when Small Business Saturday is this year, it’s the Saturday that comes right after Thanksgiving. The origin of the date lies in 2010, when American Express established Small Business Saturday to support emerging businesses with more attention and, crucially, more sales. It’s a call to bigger companies to…

5 ways to stand out from the crowd on Black Friday
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5 ways to stand out from the crowd on Black Friday

With Thanksgiving weekend comes one of the biggest and most anticipated online shopping events of the year — Black Friday sales. For most shoppers, Black Friday is a signal to start their Christmas shopping. In 2021, customers from America spent a whopping US$8.9 billion during Black Friday. The spending statistics also showed that shoppers spent…

How to have fun with Halloween ecommerce marketing
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How to have fun with Halloween ecommerce marketing

Looking for those ecommerce marketing tricks to apply to your Halloween sales, but don’t want to do the same things as last year? This is the place to be. Let’s jump right into some Halloween marketing ideas that you won’t have thought of! Guerrilla marketing for your store It’s less combative than it sounds! Guerrilla…

Store owner struggles and easy fixes
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Store owner struggles and easy fixes

Merchants have a hard enough time as it is ideating a product, setting up a business, and managing logistics. Why struggle with ecommerce marketing too?  We asked our store owners what their biggest pain points are for marketing their stores, and designed a fix for each with marketing automation. Top ecommerce marketing pain points reported…