New year, new yarns to spin: Seasonal sales tips for ecommerce
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New year, new yarns to spin: Seasonal sales tips for ecommerce

The new year is an opportunity to refresh branding and marketing. It’s probably a great time to refresh everything, but here’s why you should start with your marketing: Communication trends change and it’s vital you keep up with them for marketing to be effective. Platforms where you might be advertising (search engines, social media) constantly…

3 things that boost sales for ecommerce making under $5K per month
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3 things that boost sales for ecommerce making under $5K per month

To keep your company going, you need to see sales soon. And to boost your sales as a small company, there’s no time like the present!  The 3 strategies you need to be implementing as an online store, to increase your revenue, even if you’re currently bringing in much under US$5,000 on a regular basis,…

Score big in sales with FIFA World Cup marketing
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Score big in sales with FIFA World Cup marketing

All the best FIFA World Cup marketing strategies are going to include the job of reacting to the events as they unfold.  We’ll save the bad football puns for the tips! It is simply worth highlighting that online stores have an opportunity that brick-and-mortar don’t to get ahead by implementing SMS marketing as well as…

Get ahead on Cyber Monday — Plans to increase sales
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Get ahead on Cyber Monday — Plans to increase sales

While our shopping habits have shifted from in-person to online over time, most customers’ shopping traditions have adjusted to fit this change. This has led to a huge event on the ecommerce calendar: Cyber Monday is arguably the second largest, busiest, and most anticipated yearly shopping event for tech and digital customers. With several Cyber…

Turn your competitors green with envy during Green Monday sales
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Turn your competitors green with envy during Green Monday sales

Think Black Friday and Cyber Monday are the only opportunities you have to drive in more sales during this holiday period? Think again! You might just be missing out on Green Monday — a hot holiday to rack up more retail sales. Most people wonder what green Monday is and how it came about. In…

Marketing techniques to shine as a store for Small Business Saturday 2022
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Marketing techniques to shine as a store for Small Business Saturday 2022

If you’re like most people who wonder when Small Business Saturday is this year, it’s the Saturday that comes right after Thanksgiving. The origin of the date lies in 2010, when American Express established Small Business Saturday to support emerging businesses with more attention and, crucially, more sales. It’s a call to bigger companies to…

5 ways to stand out from the crowd on Black Friday
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5 ways to stand out from the crowd on Black Friday

With Thanksgiving weekend comes one of the biggest and most anticipated online shopping events of the year — Black Friday sales. For most shoppers, Black Friday is a signal to start their Christmas shopping. In 2021, customers from America spent a whopping US$8.9 billion during Black Friday. The spending statistics also showed that shoppers spent…

How to have fun with Halloween ecommerce marketing
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How to have fun with Halloween ecommerce marketing

Looking for those ecommerce marketing tricks to apply to your Halloween sales, but don’t want to do the same things as last year? This is the place to be. Let’s jump right into some Halloween marketing ideas that you won’t have thought of! Guerrilla marketing for your store It’s less combative than it sounds! Guerrilla…

Impactful ways to market your store for Labor Day this year
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Impactful ways to market your store for Labor Day this year

When is Labor Day this year? Too soon probably! There’s never enough time to prepare for this major seasonal milestone, but note that it is on the first Monday in September.  Store owners are currently preparing their Labor Day sales and all the deals they’ll offer. But how can you stand out without Labor Day…

7 fuss-free back to school marketing ideas for online stores
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7 fuss-free back to school marketing ideas for online stores

You’re here looking for back to school marketing campaign ideas that will work for your ecommerce, and we want to give that to you! Here’s our fuss-free list of ideas for this busy time of year: 1. Collect school equipment lists Many schools provide a list of everything a child will need when returning to…