Perfect your marketing for any holiday with personalization
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Perfect your marketing for any holiday with personalization

Headlines boomed at us just how difficult 2022 was for ecommerce. Small businesses are always the hardest hit but 2022 was unusual in that even huge tech brands carried out massive layoffs and suffered sales drops. As we emerge from the dip of 2022, stores are going to need to work even harder to encourage…

Secrets of audience segmentation: 5 RFM strategies for pros
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Secrets of audience segmentation: 5 RFM strategies for pros

If you happened upon this page looking for an RFM strategies, you’ve come to the right place. We’re experts in analysis, segmentation, and strategies for audience segmentation, and can help you personalize automations to build retention at the touch of a button. If you haven’t already, check out our blog on Aument’s original five audience…

RFM segmentation: A data-driven strategy for every customer
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RFM segmentation: A data-driven strategy for every customer

How do you segment your customer bases? Are you adapting your strategy to the multiple variables that characterize your audience? What do you use to track clients’ evolution and to respond to their actions? Whether you’re looking to target a wider audience, narrow your messaging to promote a new product, or to influence your brand…

Retention and repeat customers: The winning formula for ecommerce

Retention and repeat customers: The winning formula for ecommerce

Marketers, company owners, and salespeople alike spend disproportionate amounts of time trying to acquire new customers. Converting prospects to clients is, of course, a route to more sales. But how much time are client-facing teams spending on retention? Are you investing enough in efforts to sell more to those who already know you? Do you…