How can you increase sales conversion today? Should you push more money toward ad spend or hire freelancers? Perhaps you think you need to hire more people to see better sales conversion. We’re here to bust that myth! Now, there’s a difference between being a small team, and understaffed. Online businesses that lack expertise, will…
About 70% of purchasing customers say that site speed is a huge influence on their buying decision from online retailers. Additionally, for each extra second it takes a site to load, conversion rate drops by an average of 4.42%. As such, having a fast loading website is essential to delivering a high-quality user/customer experience. Your…
You’ve got 160 characters in which to sell your product. Twitter has been preparing us for SMS marketing for years, and we didn’t even know it! It’s an even tighter character limit if you want to add a link… So let’s say 135 characters. Can you capture attention, engage with emotional pulls, and communicate urgency…
Does your online store have SSL certificates? Is your domain protected from fraud? Does UTM tracking form part of your ecommerce marketing strategy? Have you created a mobile-friendly website, or any website at all? Store owners tend to be experts in their product, but not security or websites. This is normal and, I’d say, perfect…
Unsure what an at-risk customer is and why you should target them with SMS or email marketing? Someone to target with a winback strategy would be a shopper who has bought 2 or more times and then stopped purchasing again. By investing in a customer winback strategy, you can: Re-engage inactive customers Improve your customer…
When is Labor Day this year? Too soon probably! There’s never enough time to prepare for this major seasonal milestone, but note that it is on the first Monday in September. Store owners are currently preparing their Labor Day sales and all the deals they’ll offer. But how can you stand out without Labor Day…
When your shop is giving you an error message and you’ve checked the Shopify server status to see whether Shopify is down, there are a few things that might be happening. Here are reasons (and most importantly, solutions!) for why your Shopify store is not working. Before doing anything else after seeing your store is…
Some start out looking for an alternative income. Some of us launch stores because we just have to get our amazing product out there. Many of us take steps to starting an ecommerce business just as a hobby but begin to enjoy it so much, we leave our day jobs to be full-time merchants! Whatever…
If you’re refreshing your Shopify store marketing and want to activate a different cart recovery email tool, you’ll need to deactivate the Shopify-owned cart recovery emails within that platform. This avoids you overwhelming your shoppers. First, from Home, go to Automations on the left-hand menu: Next, if you have Abandoned checkouts by Shopify activated, go…
