A 3-step winback strategy to increase returning customers
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A 3-step winback strategy to increase returning customers

Unsure what an at-risk customer is and why you should target them with SMS or email marketing? Someone to target with a winback strategy would be a shopper who has bought 2 or more times and then stopped purchasing again. By investing in a customer winback strategy, you can: Re-engage inactive customers Improve your customer…

Impactful ways to market your store for Labor Day this year
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Impactful ways to market your store for Labor Day this year

When is Labor Day this year? Too soon probably! There’s never enough time to prepare for this major seasonal milestone, but note that it is on the first Monday in September. Store owners are currently preparing their Labor Day sales and all the deals they’ll offer. But how can you stand out without Labor Day…

Reasons and solutions when your shop is down
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Reasons and solutions when your shop is down

When your shop is giving you an error message and you’ve checked the Shopify server status to see whether Shopify is down, there are a few things that might be happening.  Here are reasons (and most importantly, solutions!) for why your Shopify store is not working. Before doing anything else after seeing your store is…

How to deactivate Shopify abandoned cart recovery emails and get consent from shoppers to send them SMS marketing

How to deactivate Shopify abandoned cart recovery emails and get consent from shoppers to send them SMS marketing

If you’re refreshing your Shopify store marketing and want to activate a different cart recovery email tool, you’ll need to deactivate the Shopify-owned cart recovery emails within that platform. This avoids you overwhelming your shoppers. First, from Home, go to Automations on the left-hand menu: Next, if you have Abandoned checkouts by Shopify activated, go…