A 3-step winback strategy to increase returning customers
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A 3-step winback strategy to increase returning customers

Unsure what an at-risk customer is and why you should target them with SMS or email marketing? Someone to target with a winback strategy would be a shopper who has bought 2 or more times and then stopped purchasing again. By investing in a customer winback strategy, you can: Re-engage inactive customers Improve your customer…