CASE STUDY

Martin Luther King by True
Classic

True Classic’s Journey to Optimized Profits with Aument

SITEWIDE SALE: SKU-LEVEL PRICING

49%

Gross Profit per Visitor vs Av. Previous Sale.

26 hs.

Saved Monthly Through +6000 SKU’s changed automatically.

THE CHALLENGE

Lose profits due to inefficient prices and messy pro

OPERATIONS

  • master-price-list.xlxs
  • Manual Workload: Import > Export > Check: manual errors.
  • Inconsistent Pricing: e.g. Packs vs. Singles / Coupons on discounted products.
  • Out-of-season / overstocked inventory.

STRATEGY

  • Not informed decisions
  • Unclear Promo Effectiveness.
  • Gap Margin Goals & Sales Expectations.
  • Hard time planning demand after price changes.

Decision Process

  • Chris, VP of Merchandising, faced challenges in validating pricing and promotions decisions due to reliance on multiple spreadsheets.

  • Onboarding and Implementation: Completed in just 10 days. It involved a collaborative effort between Aument’s product and data science teams and True Classic’s Merchandising, Integrated Marketing, and Tech Ops teams.

  • Ben, President, recognized the need for a more efficient, data-driven approach and endorsed the project, prioritizing swift, informed pricing adjustments based on real-time performance data.

THE SOLUTION AND IMPLEMENTATION

Pricing Rules Configuration
Aument was implemented for precise tagging and consistent pricing between pack and single items, addressing previous inconsistencies along with products tagging for +6,000 SKU’s.

Demand Forecasting, Inventory Restrictions & Pricing Suggestions
A significant annual sale event was chosen to utilize Aument’s AI based demand forecasting and pricing suggestions, ensuring optimal pricing for maximum profitability.

Seamless Post-Sale Transition
Pricing for post-sale was pre-configured in Aument for a smooth transition back to regular operations. Price updates at scale for more than 8,000 SKU’s in less than 15 minutes.

THE RESULTS

True Classic’s commitment to maximizing profitability led us to Aument’s technology. Our challenge was to enhance gross profits and maintain conversion rates. Aument’s Personalized Discounts proved to be an effective solution & have now become an integral part of our promotional strategy.

Ben Yahalom

President, True Classic

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