CASE STUDY
Learn how QALO smartly clears inventory
98% gross profit uplift vs traditional markdown strategy
THE CHALLENGE
Win Brands needed a way to clear excess inventory while maximizing profitability. Traditional discounting methods were manual and ineffective. To solve this, they integrated Aument’s Markdown process, automating weekly discounts based on real-time inventory levels and sales velocity. The aim was to streamline inventory management and optimize profits.
THE SOLUTION AND IMPLEMENTATION
Adaptive markdown campaign
The markdown campaign set a target inventory and defined a range of discounts with a minimum margin. Weekly reviews adjusted automatically discounts based on sales velocity to meet stock liquidation goals, increasing discounts if needed or maintaining them if targets were met.
RESULTS
Integrating Aument’s markdown process into QALO’s pricing strategy significantly boosted inventory turnover by 40% while reducing manual workload. Automating targeted discounts based on inventory levels and sales velocity proved more effective and profitable than maximum discounts from the start
+40%
Boosted inventory turnover
+98%
Gross profit uplift vs max discount
+15K
of not moving units sold.
Integrating Aument’s Markdown process into our inventory strategy was a game-changer. It not only boosted our inventory turnover by 40% but also reduced the workload significantly. The automated discount process proved more profitable and efficient than manual calculations, highlighting the real potential of data-driven strategies.
Lauren McCord
Director of Merchandising at Win Brands
Learn how True Classic commitment to maximizing profitability led them to Aument’s technology.
