Dynamic pricing has come under scrutiny, particularly with high-profile cases like Ticketmaster’s controversial use of the strategy during Oasis’s much-anticipated comeback concert. After several years of the band being apart, their reunion sparked huge demand for tickets. Ticketmaster’s dynamic pricing caused ticket prices to surge, leaving fans frustrated and disillusioned. This backlash serves as a…

Black Friday is the biggest sales event of the year, but staying competitive requires more than just slashing prices. To truly maximize your profits, you need a data-driven strategy that targets the right products with the right discounts—without hurting your bottom line. Here’s how you can make it happen. Use Dynamic Pricing to Stay Competitive…

Hey there! If you’re in the e-commerce industry, you may have noticed that small details can make a huge difference. In this article, we will discuss the impact that rounding prices can have on your sales. Today, I want to dive into one of those details—how rounding prices (like .99 endings) can make a surprisingly…

As summer ends, you might have leftover inventory that you don’t want sitting around for another year. Running a clearance promotion now helps you move these items while there’s still some demand, freeing up space and capital for new, seasonal products. Here are two key reasons to start a clearance process: Financial benefits: Starting a…

Running clearance sales is a crucial yet challenging aspect of managing a DTC brand. Executing a successful clearance sale requires more than just slashing prices. It involves striking a balance between clearing out old inventory and maintaining profitability without undermining the brand value. Having worked closely with various clients like ATOMS, Culprit, and Win Brands…