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Security pitfalls and experience errors that sink online stores
Does your online store have SSL certificates? Is your domain protected from fraud? Does UTM tracking form part of your ecommerce marketing strategy? Have you created a mobile-friendly website, or any website at all? Store owners tend to be experts in their product, but not security or websites. This is normal and, I’d say, perfect…
4 online store marketing ideas for the first day of summer
The first day of summer marks the start of one of the best seasons of the year for customers. However, the story is quite different for retailers and Shopify store owners. The hot weather and a plethora of holidays mean that most people spend little time on their screens. The result is a slump in sales. Bloomberg reported a 1.1%…
5 ways to stand out from the crowd on Black Friday
With Thanksgiving weekend comes one of the biggest and most anticipated online shopping events of the year — Black Friday sales. For most shoppers, Black Friday is a signal to start their Christmas shopping. In 2021, customers from America spent a whopping US$8.9 billion during Black Friday. The spending statistics also showed that shoppers spent…
The pre-seed investment that will increase ecommerce sales for online stores
All of us at Aument are thrilled to announce that in Miami, Florida on March 11, 2022, we closed a pre-seed funding round, with invesment led by Expa, a startup studio and VC launched by Uber co-founder, Garrett Camp, and The Rising Tide Network, an investor group launched by LEAP Global Partners. Other strategic VCs joined the round, including Hive…
Deliverability in 18 days: Get your emails signed, sealed, delivered!
As you asked yourself which strategy will improve email deliverability, our in-house expert was already jotting down these tips for you! Straight from Reynier Matos Padilla, ecommerce master and Head of Deliverability at Aument, here are the steps you can take to improve your email deliverability. To make the task less daunting, we suggest covering one point…
Secrets of audience segmentation: 5 RFM strategies for pros
If you happened upon this page looking for an RFM strategies, you’ve come to the right place. We’re experts in analysis, segmentation, and strategies for audience segmentation, and can help you personalize automations to build retention at the touch of a button. If you haven’t already, check out our blog on Aument’s original five audience…