Dynamic pricing has come under scrutiny, particularly with high-profile cases like Ticketmaster’s controversial use of the strategy during Oasis’s much-anticipated comeback concert. After several years of the band being apart, their reunion sparked huge demand for tickets. Ticketmaster’s dynamic pricing caused ticket prices to surge, leaving fans frustrated and disillusioned. This serves as a reminder that…
Black Friday is the biggest sales event of the year, but staying competitive requires more than just slashing prices. To truly maximize your profits, you need a data-driven strategy that targets the right products with the right discounts—without hurting your bottom line. Here’s how you can make it happen. Use Dynamic Pricing to Stay Competitive…
Hey there! If you’re in the e-commerce industry, you may have noticed that small details can make a huge difference. In this article, we will discuss the impact that rounding prices can have on your sales. Today, I want to dive into one of those details—how rounding prices (like .99 endings) can make a surprisingly…
As summer ends, you might have leftover inventory that you don’t want sitting around for another year. Running a clearance promotion now helps you move these items while there’s still some demand, freeing up space and capital for new, seasonal products. Here are two key reasons to start a clearance process: Financial benefits: Starting a…
I’m obsessed with hacking price strategies to get better results in e-commerce, and that’s no secret to anyone! This time, I took a deep dive into Gymshark ’s sales price structure. I did some web scraping of their site on the 1st, 3rd, and 5th of July to understand their pricing tactics and see if…
Running clearance sales is a crucial yet challenging aspect of managing a DTC brand. Executing a successful clearance sale requires more than just slashing prices. It involves striking a balance between clearing out old inventory and maintaining profitability without undermining the brand value. Having worked closely with various clients like ATOMS, Culprit, and Win Brands…
I’m thoroughly intrigued by Predictably Irrational. Building Aument’s app on pricing strategies has deepened my interest in the psychological techniques major brands leverage to amplify their sales. Let’s dive into Lululemon’s strategy. Peeking Into Lululemon’s Pricing Tricks: Decoy effect, price comparison, and anchoring Decoy effect: Subtly shaping consumer choices The decoy effect manipulates consumer choices…
Promotional Pricing: E-commerce ‘Up To’ Introduction Promotional pricing is a powerful tool for e-commerce businesses, but it comes with regulatory responsibilities. Understanding and complying with laws surrounding “up to” discount claims is essential to avoid misleading consumers and facing potential legal consequences. This blog post delves into the key aspects of e-commerce promotional pricing regulation,…
E-commerce Pricing Strategy Introduction Crafting an effective pricing strategy for e-commerce can be complex, but leveraging data through insightful dashboards can streamline the process. In this blog entry, we’ll explore how to utilize a pricing strategy dashboard to optimize profit potential, manage inventory, and enhance your e-commerce business’s overall efficiency. This guide is tailored for…
E-commerce Price Regulation – Introduction In the ever-evolving landscape of e-commerce, transparent and ethical pricing strategies are crucial. E-commerce price regulation ensures that consumers receive genuine bargains and are not misled by deceptive pricing tactics. Understanding and adhering to these regulations not only builds consumer trust but also protects businesses from legal consequences. This guide…
