Hey there! If you’re in the e-commerce industry, you may have noticed that small details can make a huge difference. In this article, we will discuss the impact that rounding prices can have on your sales. Today, I want to dive into one of those details—how rounding prices (like .99 endings) can make a surprisingly…
As summer ends, you might have leftover inventory that you don’t want sitting around for another year. Running a clearance promotion now helps you move these items while there’s still some demand, freeing up space and capital for new, seasonal products. Here are two key reasons to start a clearance process: Financial benefits: Starting a…
Running clearance sales is a crucial yet challenging aspect of managing a DTC brand. Executing a successful clearance sale requires more than just slashing prices. It involves striking a balance between clearing out old inventory and maintaining profitability without undermining the brand value. Having worked closely with various clients like ATOMS, Culprit, and Win Brands…
I’m thoroughly intrigued by Predictably Irrational. Building Aument’s app on pricing strategies has deepened my interest in the psychological techniques major brands leverage to amplify their sales. Let’s dive into Lululemon’s strategy. Peeking Into Lululemon’s Pricing Tricks: Decoy effect, price comparison, and anchoring Decoy effect: Subtly shaping consumer choices The decoy effect manipulates consumer choices…
E-commerce Pricing Strategy Introduction Crafting an effective pricing strategy for e-commerce can be complex, but leveraging data through insightful dashboards can streamline the process. In this blog entry, we’ll explore how to utilize a pricing strategy dashboard to optimize profit potential, manage inventory, and enhance your e-commerce business’s overall efficiency. This guide is tailored for…
