6 respectful marketing ideas for online stores during Pride Month
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6 respectful marketing ideas for online stores during Pride Month

In many countries around the world, June is regarded as Pride month. It’s a month of recognition for the LGBTQ+ community and also a mark of their continuous struggle for acceptance in society. During this period, the high turnout of solidarity makes it the perfect time for online stores to show support and generate brand…

Attribution trade secrets: Abandoned Cart Recovery and Pop-up Notifications
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Attribution trade secrets: Abandoned Cart Recovery and Pop-up Notifications

We’re transparent to a fault. We’re happy to risk our trade secrets if it means store owners feel confident using Aument. That’s why I decided to write more details about the concepts and how we calculate attribution. If you haven’t already, check out our blog on the shopper’s journey. Today I’ll be diving into how…

Top 5 ways to increase your Shopify store sales before Father’s Day
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Top 5 ways to increase your Shopify store sales before Father’s Day

Are you looking for the best way to increase sales for your Shopify store before Father’s Day? Or the best promo ideas to drive traffic and site visits? Father’s Day is one of the most celebrated holidays each year. During this period, children and mothers are on the lookout for several gift ideas to show…

Make the most of the “Shopify down” status with store improvements
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Make the most of the “Shopify down” status with store improvements

While you can’t troubleshoot Shopify being down, there is good news! The Shopify down status rarely takes long to change, you just need to hold tight while the elves work their magic. Reasons why Shopify might be down The 2 most common reasons the platform might be temporarily down: planned maintenance or an outage where…

3 mistakes that hold Shopify stores back
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3 mistakes that hold Shopify stores back

Chances are, you’re making these mistakes in your store, because they’re holding tons of other Shopify stores back.  To build our automated marketing platform, we analyzed hundreds of Shopify stores. Along the way, we spotted several common mistakes. It’s normal not to know these things if you’re starting out — even some marketing experts miss…

Strategies to increase repeat purchase rate with first-time buyers
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Strategies to increase repeat purchase rate with first-time buyers

There are more ways to increase your repeat purchase rate than we can count, but there’s a reason why starting with first-time buyers is best: they are your easiest source of customer loyalty and retention. It’s fair to wonder why this is the case. Loyal customers might be tempted to buy more, or more frequently,…

The best abandoned cart email to recover lost sales
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The best abandoned cart email to recover lost sales

Why beat about the bush? You came for the best abandoned cart email ever, here it is! Subject: You chose well! Others are eyeing it up too… Body: We’re trying to hold tight to your cart but… You have great taste! You chose our most popular products. Don’t miss out. Grab your cart before someone…

Start holiday marketing: A strategy using ecommerce automation tools
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Start holiday marketing: A strategy using ecommerce automation tools

Holiday marketing campaigns are a master-level sales strategy for online store owners. As soon as you have your product lines ready, your store is live, and you’re ready to increase ecommerce sales, you want to get involved in holiday marketing. How do holiday marketing campaigns increase revenue? Holiday marketing can involve different marketing channels as…

Fireside chat with our Head of Design: Championing brand transformation
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Fireside chat with our Head of Design: Championing brand transformation

To dive deep into how Aument’s visual branding was formed, we interviewed our Head of Design, Sabrina Fillol. Q: What led you to take the plunge and join a tiny team of data scientists? A: The disposition of Aument’s founders was important for me, their transparency makes them really enjoyable to work with. I also…