Get ahead on Cyber Monday — Plans to increase sales
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Get ahead on Cyber Monday — Plans to increase sales

While our shopping habits have shifted from in-person to online over time, most customers’ shopping traditions have adjusted to fit this change. This has led to a huge event on the ecommerce calendar: Cyber Monday is arguably the second largest, busiest, and most anticipated yearly shopping event for tech and digital customers. With several Cyber…

Turn your competitors green with envy during Green Monday sales
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Turn your competitors green with envy during Green Monday sales

Think Black Friday and Cyber Monday are the only opportunities you have to drive in more sales during this holiday period? Think again! You might just be missing out on Green Monday — a hot holiday to rack up more retail sales. Most people wonder what green Monday is and how it came about. In…

Marketing techniques to shine as a store for Small Business Saturday 2022
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Marketing techniques to shine as a store for Small Business Saturday 2022

If you’re like most people who wonder when Small Business Saturday is this year, it’s the Saturday that comes right after Thanksgiving. The origin of the date lies in 2010, when American Express established Small Business Saturday to support emerging businesses with more attention and, crucially, more sales. It’s a call to bigger companies to…

5 ways to stand out from the crowd on Black Friday
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5 ways to stand out from the crowd on Black Friday

With Thanksgiving weekend comes one of the biggest and most anticipated online shopping events of the year — Black Friday sales. For most shoppers, Black Friday is a signal to start their Christmas shopping. In 2021, customers from America spent a whopping US$8.9 billion during Black Friday. The spending statistics also showed that shoppers spent…

How to have fun with Halloween ecommerce marketing
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How to have fun with Halloween ecommerce marketing

Looking for those ecommerce marketing tricks to apply to your Halloween sales, but don’t want to do the same things as last year? This is the place to be. Let’s jump right into some Halloween marketing ideas that you won’t have thought of! Guerrilla marketing for your store It’s less combative than it sounds! Guerrilla…

Store owner struggles and easy fixes
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Store owner struggles and easy fixes

Merchants have a hard enough time as it is ideating a product, setting up a business, and managing logistics. Why struggle with ecommerce marketing too?  We asked our store owners what their biggest pain points are for marketing their stores, and designed a fix for each with marketing automation. Top ecommerce marketing pain points reported…

Security pitfalls and experience errors that sink online stores
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Security pitfalls and experience errors that sink online stores

Does your online store have SSL certificates? Is your domain protected from fraud? Does UTM tracking form part of your ecommerce marketing strategy? Have you created a mobile-friendly website, or any website at all?  Store owners tend to be experts in their product, but not security or websites. This is normal and, I’d say, perfect…

A 3-step winback strategy to increase returning customers
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A 3-step winback strategy to increase returning customers

Unsure what an at-risk customer is and why you should target them with SMS or email marketing? Someone to target with a winback strategy would be a shopper who has bought 2 or more times and then stopped purchasing again. By investing in a customer winback strategy, you can: Re-engage inactive customers Improve your customer…

Impactful ways to market your store for Labor Day this year
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Impactful ways to market your store for Labor Day this year

When is Labor Day this year? Too soon probably! There’s never enough time to prepare for this major seasonal milestone, but note that it is on the first Monday in September.  Store owners are currently preparing their Labor Day sales and all the deals they’ll offer. But how can you stand out without Labor Day…